This is a members only session. check your member space for your invite.

Build A Story: E-commerce Product Photography

Tuesday, May 25, 2021 12:00 pm - 1:00pm

Presenter: Shannon Cottrell, Instructor, FIDM: Fashion Institute of Design & Merchandising

"The quality of a product photo reflects your brand image, creating the infamous first impression. The key to making the most of that first impression is to present polished, professional images that evoke maximum engagement" (BigCommerce.com, How to Sell Online). How can campus stores accomplish this? Explore the world of mobile photography and hear best practices, design insights, editing apps and tips, including a demonstration of taking photos to build a product story online. From beginner to intermediate skill levels, you'll leave with tons of ideas and resources to enhance your e-commerce presence.

Buying and Selling Tech – Open Discussion

Tuesday, May 25, 2021 2:00 pm - 3:00pm

This is the time of year when our technology vendors and distributors come out with new products and gadgets that you can sell in your campus store. Join us for an open discussion on buying tech for your campus store. Ask questions, share best practices, find out where the best place is to purchase tech products from. Stores may also discuss ideas for institutional sales. This is a great session for store managers, tech buyers or anyone who happens to buy and sell tech items for their store.